Nov 18, 2021Finding Your “Secret Sauce” ContentHow does your business stand out from its competition? Even if the products and services you offer are completely unique, it likely won’t be this way forever…but one thing always will be — your brand. How you communicate what your business stands for can have a huge impact on potential…Content Marketing7 min read
Nov 12, 2021It Started with Content…How a Food Blog Became a Recipe for Brand SuccessFood Blogs: Passion Project, Content Marketing, or Both? Whether you write them, read them, or get sent them by your friends (I always say I’ll make that recipe and never do!), you’ll have seen the samey food blogs attempting to whet an audience’s appetite in an already stuffed market… So when one evolves out of the “just-another-food-blog”/passion project…Content Marketing6 min read
Nov 9, 2021How Embracing Content Led to Fame, Fortune and an MBE!How did a down on his luck personal trainer become the best-paid person in the fitness industry? I doubt Joe Wicks knew, when he first posted a 15-second recipe video on Instagram, that one day he’d be on the cover of magazines, the author of several books, and receive recognition…Content Marketing6 min read
Nov 3, 2021Could Your Content Strategy Be Holding You Back?Your content should always help to move your business forward. But with long-term content strategies, it’s easy to fall into a rut. Outdated approaches to content marketing can slow down the impact you’re making and make it more difficult to grow your business. You could be pouring your energy into…Content Marketing7 min read
Oct 27, 2021Do you think that six seconds of video could change your life? ⏱Arguably, that’s what happened to Zach King. His six second Vine videos made all the difference in his journey from unknown YouTube filmmaker to one of the most in-demand video creators on the planet. In this It Started with Content case study, I go behind the scenes and take a look at how Zach’s magical content helped…Content Marketing7 min read
Oct 21, 2021Why is Creativity Chronically Undervalued?I launched Content 10x four years ago and it’s the best decision I’ve ever made! It’s come with lots of ups and downs, plenty of changes and passing trends, but there is one thing that has come up consistently in that time. Yes, it’s the age-old problem of people undervaluing…Content Marketing5 min read
Jul 27, 2021How Content Repurposing Can Help Content Reach its Full PotentialHow can content repurposing help underperforming content reach its full potential? 👀 You can’t predict what might happen when you first publish your content. It might not perform as well as you’d expected (it happens to the best of us), it could launch you to viral fame…or anything in between! …Content Repurposing6 min read
Mar 18, 2021How to Create Content That Grows YOUR Business… Not Your Competitors!Do you create content to grow your business, or to grow your competitor’s business? It might sound outrageous… but if you don’t create a content strategy to help your audience convert with your business, you might be sending potential clients straight into the arms of your competitor. A good content…Marketing5 min read
Jan 24, 2021How to Create, Share & Repurpose Memes — 8 Dos and Don’tsMemes are super shareable, engaging and present a fantastic way to get your brand seen by lots of new people very quickly. Now, I know you’re thinking, “but memes don’t suit my brand” and I totally get it! I was apprehensive at first too, but then I realized that there…4 min read
May 11, 20205 ½ Great Ways to Make Money from PodcastingPodcasting is a labor of love. If you’re starting out with big dreams of making money from podcasting, you might be waiting a while for that million dollar check to hit your account! Don’t be discouraged, though. Podcasting is a wonderful medium (I should know, I have one myself!), but…Monetize Podcast10 min read
