2 days agoWhy Do People Share Your Content?The science behind why people share content is one that could be debated ad nauseam. But, as with all things that involve the human psyche, there are no hard and fast rules that will guarantee you create shareable content, (if only!). However, there are a few things to consider that…Content Repurposing4 min readContent Repurposing4 min read
5 days ago3 Things to Consider When Updating Your Content StrategyAre you stuck in a bit of a content rut? Consistently creating and distributing the same content you’ve been doing for years? Not sure if it’s still working as best it could be? Maybe it’s time for a content strategy update. We took some time out to review ours and…Content Repurposing5 min readContent Repurposing5 min read
Nov 233 Ways to Repurpose User-Generated Content & Build TrustIn the world of marketing, user-generated content (UGC) is a beacon of trust and authenticity. Imagine your customers or clients becoming your advocates, passionately sharing their genuine experiences with your products or services. The result? A boost in credibility and trust among potential buyers or clients. It humanizes your brand…UGC4 min readUGC4 min read
Nov 16Content Distribution & Avoiding Assumptions About Your AudienceJust when we thought we had grasped the true power of content repurposing, along comes the Cumulus Media and Signal Hill Insights’ Podcast Download Spring 2023 Report — it further reinstates the importance or repurposing content — and not just podcasts, but all types of content. This highly-reputable industry report…Content Distribution4 min readContent Distribution4 min read
Nov 13Repurposing Customer Stories to Unite and Inspire Your TeamIt’s great interviewing your clients and customers to develop case studies and testimonials for your marketing content, but do you also share these stories internally? In this blog post, we will be looking at the huge potential of repurposing customer stories to train, focus, inspire and motivate your employees and…Content Repurposing3 min readContent Repurposing3 min read
Nov 103 Ways to Repurpose Content for Business Development and SalesReaching out to potential leads, nurturing prospects, and reconnecting with past clients can be daunting. Sending a generic “just checking in” email generally has poor response rates, and let’s face it, our inboxes are already overflowing with similar messages. So how can you make your outreach enticing and valuable? The…Content Repurposing4 min readContent Repurposing4 min read
Oct 13How to Track & Measure Your Content RepurposingYou’ve finally got your head around the multitude of measurement and analytics tools tracking your marketing metrics, and how you correctly attribute conversions and sales to individual pieces of content…. Now leadership are asking to see the figures for your repurposed content — they want to know if the budget…Content Repurposing4 min readContent Repurposing4 min read
Sep 207 Ways to Avoid Repetitive RepurposingThere’s a common thread that crops up when you scroll through the content repurposing hashtags on social media…. How do I avoid sounding like I’m repeating myself? Won’t people get bored of my content? Will my audience will leave because I’m repurposing my content? These are great questions and luckily…B2b Content Marketing6 min readB2b Content Marketing6 min read
Jul 13Repurposing Customer Stories to Unite and Inspire Your TeamIt’s great interviewing your clients and customers to develop case studies and testimonials for your marketing content, but do you also share these stories internally? In this blog post, we will be looking at the huge potential of repurposing customer stories to train, focus, inspire and motivate your employees and…Customer Stories3 min readCustomer Stories3 min read
Jun 1The Repurposing Power of Unpolished ContentWe all know that high-quality, polished content is an essential part of any successful content marketing strategy. But what about those raw, unpolished pieces? While they’re not perfectly packaged and may never be published, they often contain the most valuable and authentic content. The kind that your audience craves… these…Content Repurposing4 min readContent Repurposing4 min read
